Editorial

Words matter. In fact, I’ll happily explain why the words are the most important thing on your website. I know how to map out a web content strategy, craft a sentence, engage audiences, read search engines’ minds and explain complex subjects in plain English.

​It’s why I’ve written countless web pages, press releases, blog articles, white papers, brochures and reports in sectors from retail and tourism to green energy and cybersecurity. 

“Louisa is an absolute joy to work with! She supports our business by providing a caption and copywriting service. She has great attention to detail, is experienced in editing content, fully understands key messaging and the creative process. She is reliable, keeps me up to date on status, asks really appropriate questions and thinks about the project as a whole (not just her part)”

– Becky Follett, Elevate

Content Marketing

Looking for more than a copywriter? I have led many content marketing projects; been Associate Editor on a world-class news site; and managed teams of external writers to produce an efficient content machine that creates brand loyalty, increases traffic and serves as an effective top-of-funnel mechanism for your lead generation process.

You also need to think about extending your content beyond your own website. Influencer and press outreach, guest posting and collaborative content brings your message to new audiences and does wonders for your SEO.

“Louisa can turn her hand to anything. If someone is unavailable Lou is happy to pick up the slack, whatever it is and whatever time it is. She’s full of ideas and super organised, and can spot a typo from a mile away. She has her finger totally on the pulse of the news and is quick to alert us to a breaking news situation.”

— Anna, Naked Security

SEO & PPC

My deep understanding of SEO and PPC knowledge is second to none, and providing technical audits, content strategy recommendations, and practical advice for on- and off-site visibility is how I first got involved with many of my clients. I blend data and opportunities into a multi-channel strategy that harnesses the unique benefits from paid and organic approaches, to bring more insights and greater traffic at your right budget.

“Louisa is an outstanding online marketing professional, with a rare combination of skills in marketing strategy, analytical research, hands-on copywriting and in-depth website analysis. She is expert at managing digital marketing projects including pay-per-click campaigns and providing very professional communications consultancy to corporates and small businesses.” 

– Rob, Momentum

Social Media & Outreach

I help businesses get their websites seen by the right audiences, using the best platforms for the job. Not all companies should be present on all social media channels, and a different approach is necessary to engage with your followers on different platforms

I’ve got years of experience creating social campaigns, both paid and organic, and helping businesses create communities that become brand ambassadors.

“Louisa provided us with some great content and presented webinars on how translators can use social media channels such as Twitter and LinkedIn to grow their business.” 

– Sarah, SDL

Leads & Sales

If you’re B2B, leads are everything. I work closely with your Product and Sales teams to uncover those all-important customer pain points to nurture the interest, support the research, and then deliver the solution at just the right place and right time.

And if you sell direct to consumers I can help you to push your product to your target market via a variety of platforms – from Google Shopping and Amazon to media gift guides and Facebook.

“Louisa has a thorough knowledge of online marketing and is the first consultant we have worked with who has given us what every small business needs; a simple, no-hassle approach with a clear strategy that fits our objectives and gives us tangible results.”

​— Amanda, EnergyMyWay

Graphics & Ads

I can help define your brand and make it recognisable and consistent across your materials. If you’re looking for aesthetic or editorial style guides; document templates for email, collateral or social posts; an infographic or report produced from end-to-end; branded Christmas cards; roll-up banners and more, I can handle everything from concept to printing.

“Since taking the reins to Head up our Digital Marketing, Louisa’s applied expertise, creativity, passion and dedication have helped grow our brand presence and customer-base successfully.”

​— Ben, Traced Mobile Security

Web & App Consultancy

I don’t build websites, but I do support businesses that do in many different ways. I’ve been fortunate to work with many developers and designers over the years, on so many projects. From websites-from-scratch, to migrations and redesigns, the value I bring to your development project comes from understanding that crucial balance of between users, search engines and your business goals.

My clients value my honesty and experience, my ability to balance form and function – and requirements and budgets! Call me before a web project for help with your scope and objectives; or afterwards to plan phase 2 or kick off your marketing. 

“Designing a complex integrated website is no easy task. Louisa understood our challenges and immediately input to our optimisation challenges, supporting and thinking ahead around how the design might influence future needs and what value it will add.

— Glyn, TTi Global Research

Training

I’m an experienced trainer, having led group and one-to-one workshops in SEO, Adwords, social media, analytics, and content strategy for clients in financial services, retail, agriculture, agency settings and more.

I can also provide customised training on particular software – SEOProfiler, WordPress, Google Analytics – for companies looking to use these tools in-house.
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I was invited to guest-present a series of webinars with SDL for their freelance translator members on how to improve their social media presence and generate more business.

“Louisa is very knowledgeable about marketing in the online space, a great presenter and was a pleasure to work with!”

— Sarah, SDL